How to Remove Yourself from Epsilon (2026 Guide)
Epsilon is a data-driven marketing company owned by Publicis Groupe that processes over 40 billion consumer transactions per year and maintains profiles on more than 250 million US consumers. Unlike people-search brokers that scrape public records, Epsilon's power comes from direct commercial relationships — they manage loyalty programs, email marketing campaigns, and transaction processing for thousands of brands including major retailers, airlines, and financial institutions. Through its subsidiaries Conversant, Abacus, and Epsilon Targeting, the company builds identity graphs that connect your email address, purchase receipts, catalog orders, and online behavior into a unified marketing profile. Epsilon was acquired by Publicis Groupe for $4.4 billion in 2019, signaling just how valuable your consumer data is to the advertising industry.
Quick Answer
To remove yourself from Epsilon, epsilon builds consumer profiles from direct commercial relationships rather than public records scraping, then follow their opt-out process to submit your removal request. The process is rated medium difficulty and typically takes 7-30 days to complete.Epsilon is one of 4,000+ data brokers that may have your information — use GhostMyData to remove your data from all of them automatically.
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What Information Does Epsilon Collect?
Why You Should Remove Your Data from Epsilon
- Comprehensive purchase surveillance — Epsilon tracks your buying behavior across thousands of retailers, building a transaction history more detailed than your own bank statements
- Email manipulation — as one of the largest email marketing platforms, Epsilon knows exactly which subject lines, offers, and send times trigger you to click and buy
- Identity graph exposure — Conversant's cross-channel identity graph links your email, home address, phone, device IDs, and in-store purchases into a single exploitable profile
- Catalog profiling via Abacus — the Abacus cooperative database shares your catalog ordering history with hundreds of other mailers, generating unsolicited junk mail and revealing your purchasing interests
- Third-party data monetization — Epsilon licenses your behavioral segments to advertisers, political campaigns, and financial services companies who use them to target, score, and price you without transparency
Step-by-Step Removal Guide
Understand What Data Epsilon Collects About You
Epsilon builds consumer profiles from direct commercial relationships rather than public records scraping. If you've ever participated in a loyalty program, ordered from a catalog, or shopped at a major retailer, Epsilon likely has transaction-level data on your purchases. Their subsidiaries Conversant and Abacus add cross-device tracking and catalog purchase sharing. Understanding the scope of their data collection helps you verify that deletion is thorough.
Submit a Request Through Epsilon's DSR Portal
Visit Epsilon's official Data Subject Request (DSR) portal at legal.epsilon.com/dsr/. Select 'Delete My Data' and fill out the form with your full legal name, email address, mailing address, and phone number. The more identifiers you provide, the more completely Epsilon can locate and remove your records across their systems. The portal covers all Epsilon entities including Conversant, Abacus, and Epsilon Targeting.
Visit LinkCall the Privacy Hotline for Confirmation
For an additional layer of documentation, call Epsilon's privacy hotline at 1-866-267-3861. Request verbal confirmation that your DSR portal submission was received and ask for a reference number. The phone option is particularly useful if you encounter issues with the web form, want to ask about specific subsidiary data (Conversant, Abacus), or prefer to have a recorded interaction for your records.
Wait for Acknowledgment
Epsilon must acknowledge your deletion request within 10 business days under CCPA. You should receive a confirmation email from their privacy team with a case number. Epsilon may ask you to verify your identity — this could involve confirming purchase history, email addresses, or mailing addresses they have on file. Respond promptly to any verification requests to avoid delays in processing.
Follow Up if No Response Within 45 Days
CCPA gives Epsilon 45 calendar days to complete your deletion, with one possible 45-day extension if they provide notice. If you haven't received a deletion confirmation after 45 days, call 1-866-267-3861 again with your reference number and request a status update. You can also resubmit through the DSR portal and file a complaint with the California Attorney General if Epsilon fails to comply.
Verify Deletion Across All Subsidiaries
After receiving confirmation, submit a new 'Access My Data' request through the DSR portal to verify your profile has been removed. Pay special attention to Conversant (cross-device tracking), Abacus (catalog data), and Epsilon Targeting (audience segments) — request explicit confirmation that data was deleted from each subsidiary. Epsilon continuously processes new transactions, so your profile may be rebuilt from future purchases at partner retailers.
Important Notes
- You may have multiple listings - each requires a separate opt-out request
- Your information may reappear if Epsilon obtains new data
- Epsilon is just one of 4,000+ data brokers - your data is likely on dozens more
Frequently Asked Questions
How long does it take to remove my data from Epsilon?
Epsilon must complete CCPA deletion requests within 45 calendar days, with the option to extend once for another 45 days if they notify you. The DSR portal typically processes faster than email-based requests. For the most thorough removal, submit through both the web portal and call the privacy hotline at 1-866-267-3861 to create parallel documentation.
What is Epsilon and how did they get my data?
Epsilon is a data-driven marketing company owned by Publicis Groupe (acquired for $4.4 billion in 2019). They collect your data through direct partnerships with thousands of retailers, airlines, financial institutions, and brands. If you've ever used a loyalty card, ordered from a catalog, received targeted direct mail, or interacted with a major brand's email campaign, Epsilon likely processed that transaction. They also acquire data through their Abacus cooperative, where hundreds of catalog companies share customer purchase data with each other.
Does opting out of Epsilon also remove me from Conversant and Abacus?
When you submit through Epsilon's DSR portal, the request should cover all subsidiaries including Conversant (cross-device identity resolution), Abacus (catalog cooperative database), and Epsilon Targeting (audience segments). However, explicitly mention all three subsidiaries in your request to ensure nothing is missed. Conversant previously operated independently and may have separate data stores that require specific attention during deletion.
Can I use the phone number instead of the online portal?
Yes, Epsilon accepts CCPA requests via their privacy hotline at 1-866-267-3861. However, for the strongest documentation, use both methods: submit through the DSR portal for a written record and call the hotline for verbal confirmation and a reference number. The phone line is staffed during business hours and agents can provide immediate confirmation that your request entered their system.
Will Epsilon rebuild my profile after deletion?
Almost certainly, yes. Epsilon processes over 40 billion transactions per year through partnerships with thousands of brands. Any future purchase at a partner retailer, loyalty program swipe, or catalog order can trigger the creation of a new profile. This is why one-time deletion provides only temporary relief — automated monitoring services like GhostMyData continuously check for profile recreation and submit new removal requests when Epsilon rebuilds your data.
Was Epsilon involved in any data breaches?
Epsilon suffered a major data breach in 2011 that exposed the email addresses and names of millions of consumers from dozens of major brands including Best Buy, JPMorgan Chase, Citibank, and Walgreens. The breach affected an estimated 60+ company client lists and was one of the largest email breaches in history at the time. This incident highlighted the concentrated risk of having a single data broker hold consumer data for thousands of brands — a breach at Epsilon meant exposure across every company that used their marketing services.
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