GhostMyData vs Incogni
Compare two popular data removal services to find the best protection for your personal information.
Last updated: February 15, 2026
Quick Verdict
GhostMyData has more features. It has dark web alerts and covers more sites. Incogni is a budget option for Surfshark users.
Pick GhostMyData for full protection. Pick Incogni for the cheapest price.
More Protection
GhostMyData has dark web and breach alerts. Incogni only removes data from brokers.
Free Tier
GhostMyData lets you scan for free first. Incogni needs payment to see results.
Family Plans
GhostMyData has family plans for up to 5 people. Incogni is only for one person.
Feature Comparison
| Feature | GhostMyData | Incogni |
|---|---|---|
| Starting Price | Free (paid from $9.99/mo billed annually, 50% OFF) | $6.49/mo (annual) or $12.99/mo |
| Free Tier | Yes | No |
| Data Brokers Covered | 1,500+ (plus 60 AI Shield sources) | 35+ |
| Dark Web Monitoring | Yes | No |
| Breach Monitoring | Yes | No |
| Family Plans | Yes (5 profiles) | No |
| Do Not Call Registration | Yes (Enterprise) | No |
| Account Data Limit | Unlimited data points | Max 3 data points per account |
| VPN Bundle | No | Yes (Surfshark/NordProtect) |
| Identity Theft Insurance | No | $1M (Protect tier, $41.48/mo) |
| Dashboard Quality | Detailed real-time | Basic progress view |
| Parent Company | Independent | Surfshark (Nord Security) |
| Refund Policy | 30 days, no questions asked | One refund per lifetime |
Pricing and features current as of February 2026. Data compiled from publicly available information on each provider's website. Visit each provider for the most current details.
Pricing Breakdown
GhostMyData
Includes: Dark web monitoring, breach alerts, 1,500+ data brokers, 60 AI Shield sources
Incogni
Data broker removal only - no dark web or breach monitoring
Why Choose GhostMyData Over Incogni
When to Choose Incogni
Incogni might be right if:
- •You use Surfshark VPN or NordVPN and want a bundle
- •Budget is key and you can pay yearly ($6.49/mo)
- •You want $1M identity theft insurance (Protect tier at $41.48/mo)
Note: Incogni limits accounts to 3 data points, only allows one refund per lifetime, and is owned by Surfshark (Nord Security), not an independent privacy company.
Frequently Asked Questions
Is GhostMyData better than Incogni?
GhostMyData has more features. It has dark web alerts, breach alerts, and covers 1,500+ sites vs 35+ for Incogni. Incogni is cheaper but limits accounts to 3 data points and only allows one refund per lifetime.
How much does Incogni cost?
Incogni costs $6.49/month yearly or $12.99/month. Their new Protect tier with NordProtect bundle costs $41.48/month and includes $1M identity theft insurance. GhostMyData has a free tier and paid plans from $9.99/mo (billed annually at $119.88/year, 50% OFF) with more features.
Does Incogni have dark web monitoring?
No, not in the standard plan. Incogni only does data broker removal unless you buy the NordProtect Protect tier at $41.48/month. GhostMyData includes dark web alerts in Enterprise for $22.50/mo (billed annually).
Can I try these for free?
GhostMyData has a free tier with a full scan. Incogni has no free tier and only allows one refund per lifetime, so choose carefully.
Which covers more data brokers?
GhostMyData covers 1,500+ sites plus 60 AI Shield sources. Incogni covers about 35+ sites.
Who owns Incogni?
Incogni is owned by Surfshark, which is part of Nord Security (NordVPN). GhostMyData is an independent company focused solely on data privacy and removal.
Start Removing Your Data Now
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