What is Mobilewalla?

Mobilewalla is a mobile intelligence and location data analytics company that tracks the physical movements and digital behaviors of over 1.9 billion mobile devices worldwide. The company processes approximately 40 billion location signals every single day, building detailed behavioral profiles that reveal where you go, how long you stay, and what patterns define your daily life. If you carry a smartphone, there is a significant chance that Mobilewalla has a file on your movements.

What separates Mobilewalla from traditional people-search data brokers is the intimacy of the data it collects. While a site like Spokeo might list your home address, Mobilewalla knows your actual movement patterns — which coffee shop you visit every morning, how often you go to the gym, whether you stopped at a medical clinic last Tuesday, what stores you browse in on weekends. This granular location intelligence is harvested from mobile apps, advertising networks, and SDK integrations embedded in thousands of popular applications.

Mobilewalla sells this data to retailers, real estate developers, hedge funds, political campaigns, and government agencies. Your daily routines are quantified, packaged, and traded as a commodity on the data brokerage market. The company has faced scrutiny from privacy advocates and journalists for its role in enabling location surveillance at a scale that was previously available only to intelligence agencies. Here is a breakdown of the data types Mobilewalla collects:

Mobile device identifiers (IDFA, GAID, and proprietary IDs)
GPS location history with timestamps
App usage patterns and installed app inventory
Retail store visit frequency and dwell time
Point-of-interest (POI) visit history
Daily commute routes and travel patterns
Demographic inferences derived from behavior
Real-time location signals from bidstream data
Device behavioral fingerprints
Cross-device linkage profiles
Foot traffic analytics tied to specific addresses

Why You Should Remove Your Information from Mobilewalla

Location data is among the most sensitive categories of personal information, and Mobilewalla's collection practices create serious risks.

Physical Safety Threats: Mobilewalla's location data can reveal your home address, workplace, daily commute, and regular haunts with precision. If this data is accessed by stalkers, abusive ex-partners, or criminals — whether through a data breach, a corporate customer with poor security, or a rogue employee — the consequences could be life-threatening. Unlike a leaked email address, exposed location patterns tell someone exactly where to find you at predictable times.

Medical Privacy Violations: Your visit history to medical facilities, addiction treatment centers, mental health clinics, or reproductive health providers is captured by Mobilewalla's location tracking. This data has already been used by third parties to infer sensitive health conditions — a practice that became particularly alarming after the Dobbs decision, when location data brokers were caught selling data about visits to reproductive health clinics.

Political and Religious Profiling: Mobilewalla tracks visits to churches, mosques, synagogues, political rallies, protests, and union meetings. In 2020, the company faced public backlash for using its location data to analyze the demographics of Black Lives Matter protest attendees. This type of profiling can be used for political targeting, discrimination, or government surveillance.

Financial Exploitation: Hedge funds and financial firms purchase Mobilewalla's foot traffic data to gain trading advantages. Your shopping patterns, restaurant visits, and travel behavior become inputs to algorithms that generate profit for Wall Street investors. Meanwhile, the same data can be used by lenders or insurers to make decisions about you based on where you shop or how often you visit certain establishments.

Permanent Behavioral Record: Mobilewalla retains historical location data, meaning your movements from years ago are still in their systems. A location you visited once — a protest, a support group, a job interview at a competitor — becomes a permanent record that can resurface in unpredictable contexts. There is no statute of limitations on location data in Mobilewalla's databases.

How to Remove Yourself from Mobilewalla: Step-by-Step

Step 1: Reset Your Mobile Advertising IDs

Before contacting Mobilewalla, reduce the ongoing flow of your data by resetting your mobile advertising identifiers. On iPhone, go to Settings > Privacy & Security > Tracking and disable "Allow Apps to Request to Track." On Android, go to Settings > Privacy > Ads and select "Delete advertising ID." This does not remove data Mobilewalla already has, but it breaks the link between your future activity and your existing profile.

Step 2: Audit Your App Permissions

Review which apps on your phone have location access. Go to Settings > Privacy > Location Services (iPhone) or Settings > Location (Android) and change all non-essential apps from "Always" to "While Using" or "Never." Many apps that share data with Mobilewalla request location access for features that do not actually require it. Weather apps, flashlight apps, and free games are common culprits.

Step 3: Navigate to Mobilewalla's Privacy Policy

Visit mobilewalla.com/privacy-policy and review the consumer rights section. Mobilewalla's privacy policy outlines your options for data access and deletion requests. Look for the section on consumer data rights or CCPA compliance, which will contain instructions or links for submitting opt-out requests.

Step 4: Submit a Formal Deletion Request via Email

Send a data deletion request to privacy@mobilewalla.com with the subject line "Consumer Data Deletion Request — CCPA." In the body of your email, include:

Your full legal name
Mobile phone number(s) associated with your devices
Email address linked to app accounts
A clear statement requesting deletion of all location data, device identifiers, behavioral profiles, and inferred demographics under CCPA Section 1798.105

Be specific about requesting deletion from all products, including their consumer intelligence platform, audience segments, and any data shared with downstream customers.

Step 5: Request Downstream Deletion

Mobilewalla sells location data to hundreds of corporate clients. In your deletion request, explicitly ask Mobilewalla to notify all third parties to whom your data has been sold or shared within the past 12 months and request that those parties also delete your information. Under CCPA, you have the right to know which categories of third parties received your data.

Step 6: Verify and Maintain Your Opt-Out

After 45 days, follow up with Mobilewalla if you have not received written confirmation of deletion. Continue to keep your mobile advertising IDs reset and your app location permissions locked down. Because Mobilewalla collects data from advertising bidstreams and app SDKs in real time, new data about your device can re-enter their system if you re-enable tracking features.

What CCPA Rights Protect You

California residents have explicit rights under the CCPA and CPRA to demand deletion of location data held by companies like Mobilewalla. The law classifies precise geolocation as "sensitive personal information," which receives heightened protections under CPRA. You have the right to know what location data Mobilewalla has collected, request its deletion, opt out of its sale, and limit the use of your sensitive geolocation data to purposes that are strictly necessary for the services you requested. Mobilewalla must comply within 45 days and cannot retaliate against you for exercising these rights. Several other states — including Virginia, Colorado, Connecticut, and Texas — have enacted similar privacy laws that provide comparable protections.

Important Notes

Bidstream data is pervasive: Mobilewalla collects much of its data from real-time advertising auctions (bidstream). Even after opting out, if you have apps with location permissions enabled, your data may re-enter their systems through advertising networks.
Device ID rotation is essential: Resetting your advertising ID periodically prevents Mobilewalla from re-linking new location data to your old behavioral profile. Make this a quarterly habit.
Government contracts: Mobilewalla has sold location data to government agencies. If your location data was acquired by a government entity before your deletion request, Mobilewalla's deletion does not affect those copies.
SDK detection: Apps like Exodus Privacy (Android) can scan your installed apps and identify which ones contain data-sharing SDKs. Removing apps with Mobilewalla-connected SDKs is the most effective way to stop the data flow at its source.

Automate Your Removal with GhostMyData

Mobilewalla is part of a larger ecosystem of location data brokers — including Gravy Analytics, SafeGraph, Placer.ai, and Near Intelligence — that collectively track billions of devices. Removing yourself from one while remaining in the others provides incomplete protection.

CCPA deletion requests sent to Mobilewalla and all major location data brokers simultaneously
Continuous monitoring for data re-collection, especially through advertising bidstream channels
Enterprise broker coverage targeting the B2B data brokers that consumers rarely know exist
Privacy dashboard showing real-time status of every removal request across all data brokers

Start your free privacy scan to find out which location data brokers are tracking your movements — and let GhostMyData send the deletion requests for you.

Frequently Asked Questions

How does Mobilewalla get my location data?

Mobilewalla collects location data primarily through advertising bidstreams and mobile app SDKs. When a free app on your phone shows an ad, your device's location and advertising ID are broadcast to ad exchanges. Mobilewalla intercepts this data and adds it to your behavioral profile. You do not need to have any direct relationship with Mobilewalla for them to track you.

Will deleting the Mobilewalla app remove my data?

Mobilewalla does not have a consumer-facing app. They collect data through third-party apps and advertising networks. There is no app to delete. You must submit a formal deletion request to their privacy team and reduce your exposure by managing app permissions and advertising IDs on your devices.

Can Mobilewalla track me if I turn off location services?

Turning off location services significantly reduces the precision of location tracking, but it does not eliminate it entirely. Mobilewalla can still infer approximate location from IP addresses, Wi-Fi network connections, and cell tower data. However, GPS-precision tracking requires location services to be enabled in at least one app.

Is Mobilewalla's data collection legal?

Mobilewalla operates in a legal gray area that is rapidly shifting. The FTC has taken enforcement actions against location data brokers, and the CCPA/CPRA impose strict requirements on the collection and sale of precise geolocation data. While Mobilewalla argues its data collection is based on consumer consent (via app permissions), privacy advocates contend that most consumers are unaware their location data is being harvested and sold.

How often does Mobilewalla update its data?

Mobilewalla processes approximately 40 billion location signals per day in near-real-time. This means your behavioral profile is continuously updated every time an app on your phone broadcasts your location through an advertising auction. Opting out is not a one-time action — you need ongoing vigilance.

How to Remove Yourself from Mobilewalla in 2026 (Step-by-Step Guide)