How to Remove Yourself from Gravy Analytics (2026 Guide)
Gravy Analytics is a location data intelligence platform that tracks over one billion mobile devices and processes 17 billion location signals per day. In January 2025, Gravy Analytics suffered a massive data breach that exposed the precise location data of millions of users — revealing visits to sensitive locations including military installations, government buildings, places of worship, and healthcare facilities. The breach demonstrated exactly why location data brokers pose an extraordinary privacy risk: data that was collected to serve targeted ads was instead leaked to hackers, exposing the real-world movements of ordinary people. Despite the breach, Gravy Analytics continues to collect and sell location data, making it critical to request deletion of your records before they are exposed again.
Quick Answer
To remove yourself from Gravy Analytics, gravy analytics collects location data from your mobile device through app sdk partnerships, mobile ad exchanges, and real-time bidding streams, then follow their opt-out process to submit your removal request. The process is rated medium difficulty and typically takes 7-30 days to complete.Gravy Analytics is one of 4,000+ data brokers that may have your information — use GhostMyData to remove your data from all of them automatically.
Skip the Manual Process
GhostMyData automatically scans and monitors your data across Gravy Analytics and 1,500+ other data brokers. One-click removal, continuous monitoring, 98% success rate.
What Information Does Gravy Analytics Collect?
Why You Should Remove Your Data from Gravy Analytics
- The January 2025 data breach exposed precise location data of millions of people — if your device was tracked by Gravy Analytics, your movement history may already be in the hands of hackers
- Breached data revealed visits to military bases, government facilities, and sensitive locations, creating national security risks and personal safety concerns for affected individuals
- Gravy Analytics' location data is precise enough to identify visits to reproductive health clinics, addiction treatment centers, and mental health facilities — information that could be weaponized in legal proceedings or blackmail
- Despite the breach, Gravy Analytics continues collecting location data, meaning your current movements are still being tracked and could be exposed in a future incident
- Device trajectories labeled as 'anonymized' were shown to be easily re-identifiable by correlating home addresses with public records — true anonymization of location data is effectively impossible at this precision
Step-by-Step Removal Guide
Understand What Data Gravy Analytics Has Collected
Gravy Analytics collects location data from your mobile device through app SDK partnerships, mobile ad exchanges, and real-time bidding streams. They process 17 billion location signals daily across over one billion devices. If you have ever used an app that requested location access — from weather apps to games to restaurant finders — your GPS coordinates may have been funneled to Gravy Analytics. Following their January 2025 breach, your historical location data may have already been exposed.
Prepare Your CCPA Deletion Request
Draft an email citing your rights under the California Consumer Privacy Act (CCPA) to request complete deletion of all personal data. Include your full name, email address, phone number, and mobile device advertising identifiers (IDFA for iPhone, GAID for Android). Given the 2025 breach, also request confirmation of whether your data was included in the compromised dataset and what remediation steps have been taken for affected individuals.
Send Your Request to Gravy Analytics Privacy Team
Email your CCPA deletion request to privacy@gravyanalytics.com. Use the subject line 'CCPA Data Deletion Request — Breach Affected Individual.' Request deletion of all location data, device profiles, movement histories, venue visit records, and behavioral inferences tied to your identity or device identifiers. Ask for written confirmation that your data has been purged from all active databases and backup systems.
Visit LinkWait for Acknowledgment Within 10 Business Days
Under CCPA, Gravy Analytics must acknowledge your request within 10 business days. Given the heightened scrutiny following their data breach, they may have additional verification requirements. Respond promptly to any identity verification requests. If they fail to acknowledge within 10 business days, this is itself a CCPA violation that can be reported to the California Attorney General.
Follow Up if No Response Within 45 Days
CCPA requires completion of your deletion request within 45 calendar days. If Gravy Analytics has not confirmed deletion after 45 days, send a follow-up email referencing your original request date and citing the January 2025 breach as additional grounds for expedited processing. Companies that have experienced data breaches face increased regulatory scrutiny, and failure to comply with CCPA deletion requests compounds their legal exposure.
Verify Deletion and Protect Against Future Collection
After receiving deletion confirmation, take steps to prevent Gravy Analytics from rebuilding your profile. Reset your mobile advertising ID (iPhone: Settings > Privacy & Security > Tracking; Android: Settings > Privacy > Ads > Delete advertising ID). Review all apps with location permissions and revoke access for any you do not actively need. Consider using a VPN and disabling Wi-Fi scanning to reduce passive location leakage.
Important Notes
- You may have multiple listings - each requires a separate opt-out request
- Your information may reappear if Gravy Analytics obtains new data
- Gravy Analytics is just one of 4,000+ data brokers - your data is likely on dozens more
Frequently Asked Questions
What happened in the Gravy Analytics data breach of January 2025?
In January 2025, hackers breached Gravy Analytics' systems and exfiltrated a massive dataset of precise location records. The stolen data revealed the real-world movements of millions of people, including visits to military installations, government buildings, healthcare facilities, and places of worship. The breach demonstrated that location data collected for advertising purposes creates a high-value target for attackers, and that 'anonymized' device data can be easily re-identified.
Was my data included in the Gravy Analytics breach?
If you have used mobile apps that access your location — which includes most smartphone users — your data may have been collected by Gravy Analytics through ad exchange partnerships. There is no public tool to check if your specific device was included in the breach. Your CCPA deletion request should include a question asking Gravy Analytics to confirm whether your data was part of the compromised dataset.
How does Gravy Analytics collect my location without my direct consent?
Gravy Analytics obtains location data indirectly through the mobile advertising ecosystem. When you grant an app permission to use your location, that GPS data is often shared with ad exchanges during real-time bidding for ads. Gravy Analytics partners with these exchanges and app SDK providers to collect location signals at scale. You consented to the app — not to Gravy Analytics — which is why this practice is considered a major gap in current privacy regulation.
Can Gravy Analytics location data reveal my identity even if it's 'anonymized'?
Yes. Academic research and the 2025 breach itself proved that anonymized location data is easily re-identifiable. A device that consistently appears at a single residential address overnight and a single office building during the day can be linked to the person living and working at those locations. The FTC has warned that precise location data should never be considered truly anonymous.
Is Gravy Analytics still collecting location data after the breach?
Yes. Despite the January 2025 breach, Gravy Analytics continues to operate and collect location data. The FTC took action against Gravy Analytics' parent company (Unacast) following the breach, but the company's data collection infrastructure remains active. This means your current movements are still being tracked unless you have taken explicit steps to block location sharing and reset your device advertising identifiers.
What did the FTC do about the Gravy Analytics breach?
Following the January 2025 breach, the FTC proposed an order against Gravy Analytics and its parent company Unacast that would ban them from selling or licensing sensitive location data. The proposed order also required deletion of previously collected location data and implementation of a comprehensive privacy program. However, enforcement is ongoing, and your existing data may not have been deleted unless you submit a direct CCPA request.
Also Remove Yourself From
Your data is likely on these similar sites too. Remove yourself from all of them to fully protect your privacy.
Remove Your Data from Gravy Analytics + 1,500+ More Sites
Manual removal is time-consuming and requires constant vigilance. GhostMyData automates the entire process with continuous monitoring.