Incogni Pricing 2026: What You Actually Get for $7.99/Month

Incogni Pricing Breakdown (March 2026)

Incogni, owned by Surfshark (the VPN company), is one of the most marketed data removal services. Here's exactly what you're paying for.

Current Incogni Plans

Plan

Price

Billed

Individual Monthly	$15.98/month	Monthly
Individual Annual	$7.99/month	$95.88/year
Family Standard (up to 5)	$15.99/month	$191.88/year
Family Unlimited (up to 5)	$22.99/month	$275.88/year

Incogni now offers family plans for up to 5 people. The annual plan saves about 50% compared to monthly billing.

What Does Incogni Actually Cover?

Incogni covers 420+ data brokers with automated removals (2,420+ with custom requests on the Unlimited plan). Here's the reality:

• People-search sites: Spokeo, WhitePages, BeenVerified, and similar
• Marketing databases: Data brokers that sell your info for targeted ads
• Financial data brokers: Credit-adjacent companies

What Incogni does NOT cover:

• Dark web monitoring or breach alerts
• Social media privacy management
• Criminal record or mugshot sites
• CCPA right-to-know requests to enterprise data brokers (Acxiom, Oracle, LexisNexis)
• Real-time scanning — Incogni works from a static list, not active web scraping

How Incogni Works

• You sign up and provide your personal details (name, address, email, phone)
• Incogni sends opt-out requests to their list of data brokers
• You receive periodic email reports showing removal status
• Incogni re-submits requests when your data reappears

The process is largely automated — Incogni sends templated removal emails to brokers on your behalf. There's minimal manual intervention for complex removals.

Incogni vs GhostMyData: Key Differences

Feature

Incogni

GhostMyData

Price	$95.88/year	$119.88/year (Pro)
Broker coverage	420+ automated	1,500+ with active scanning
CCPA right-to-know	No	Yes (41 enterprise brokers)
Dark web monitoring	No	Included
Background scanning	No	Yes (SERP + API + scraping)
Criminal record sites	Limited	Yes (Arrests.org, ArrestFacts, etc.)
Family plan	Yes (up to 5 people)	Yes (Enterprise, up to 5 members)
Removal method	Automated requests	Form automation + email + CCPA

The Surfshark Connection

Incogni is owned by Surfshark, a VPN company acquired by Nord Security in 2022. This matters because:

• Upsell ecosystem: Incogni is often bundled with Surfshark VPN subscriptions
• Privacy company selling data? Surfshark collects usage data from its VPN users, which creates an inherent tension with a data removal product
• Support limitations: Incogni shares support infrastructure with Surfshark — data removal expertise may be limited

Who Should Choose Incogni?

Incogni makes sense if you:

• Want the cheapest possible data removal service
• Only need basic people-search broker removals
• Already use Surfshark and want to bundle
• Don't need CCPA, dark web, or criminal record removal

Who Should Look Elsewhere?

Skip Incogni if you need:

• Active web scanning (not just a static broker list)
• Criminal record and mugshot removal
• CCPA right-to-know requests to enterprise data brokers
• Family plan coverage
• Real-time monitoring with proactive alerts

Bottom Line

Incogni is a solid mid-range data removal service. At $7.99/month (annual), it covers 420+ brokers with automated removals. But if your data appears on criminal record sites, enterprise data brokers, or the dark web, you'll need a more comprehensive service.

Compare all data removal services or start a free privacy scan to see what's actually exposed.