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Data Broker Removal

How to Remove Yourself from PeopleWhiz

Discover step-by-step instructions to remove your personal information from PeopleWhiz. Protect your privacy today with our easy-to-follow guide. Learn how now!

Written by GhostMyData TeamFebruary 18, 202616 min read

If you've ever Googled yourself and found a detailed profile on PeopleWhiz displaying your home address, phone numbers, relatives, and even past locations, you're not alone. PeopleWhiz is one of hundreds of data broker sites that aggregate public records and personal information into searchable profiles—without your explicit consent. While the company claims to provide a valuable service for background checks and people searches, many privacy-conscious individuals find these public profiles deeply unsettling, especially given the rising threats of identity theft, stalking, and harassment.

The good news? You have the legal right to remove your information from PeopleWhiz. The bad news? The process requires patience, attention to detail, and ongoing monitoring to ensure your data doesn't reappear. This comprehensive guide walks you through exactly how to delete your PeopleWhiz profile, what information they collect, and how to prevent your data from being re-listed.

What Is PeopleWhiz and Why Is Your Data There?

PeopleWhiz is a people search engine and data broker that compiles personal information from various public and semi-public sources into detailed individual profiles. The site monetizes this data by offering subscription-based access to anyone willing to pay for background checks, contact information, or detailed personal histories.

Where PeopleWhiz gets your data:

  • Public records: Court documents, property records, marriage and divorce filings, voter registration databases, and professional licenses
  • Social media: Publicly available information from Facebook, LinkedIn, Twitter, and other platforms
  • Commercial sources: Magazine subscriptions, warranty registrations, contest entries, and retail loyalty programs
  • Other data brokers: PeopleWhiz purchases bulk data from larger aggregators and exchanges information with similar sites
  • Web scraping: Automated bots that collect publicly posted information across the internet

The company operates under the premise that all this information is "publicly available," which is technically true—but the aggregation, indexing, and easy searchability of this data creates privacy risks that didn't exist when the information was scattered across hundreds of disconnected sources.

Under various state privacy laws, including the California Consumer Privacy Act (CCPA) and similar legislation in Virginia, Colorado, and Connecticut, residents have the right to request deletion of their personal information from commercial databases. PeopleWhiz provides an opt-out mechanism, though it's intentionally not prominently displayed on their website.

Step-by-Step PeopleWhiz Removal Process

Removing yourself from PeopleWhiz requires following their specific opt-out procedure. Unlike some data brokers that accept email requests, PeopleWhiz requires you to submit your removal request through their dedicated opt-out page. Here's exactly how to do it:

Step 1: Locate Your PeopleWhiz Profile

Before you can request removal, you need to find the exact URL of your profile. This is critical—PeopleWhiz requires the specific page URL for their opt-out process.

  • Navigate to peoplewhiz.com
  • Use the search bar to enter your first name, last name, and state (or city if you know it)
  • Browse through the search results to find your profile
  • Click on the profile that matches your information
  • Copy the complete URL from your browser's address bar (it will look something like: peoplewhiz.com/person/john-smith-new-york-12345)

Pro tip: If you've lived in multiple states or have common name variations (maiden names, middle names, nicknames), search for each combination. Data brokers often create multiple profiles for the same person.

Step 2: Access the Opt-Out Page

PeopleWhiz maintains a separate opt-out page that isn't linked from their main navigation menu—a common tactic among data brokers to reduce opt-out requests.

  • Go directly to peoplewhiz.com/opt-out or look for their "Do Not Sell My Info" link in the footer
  • You should see a form titled "Opt Out of PeopleWhiz" or similar language

Step 3: Complete the Opt-Out Form

The opt-out form requires specific information to process your request:

  • Paste the full profile URL you copied in Step 1 into the designated field
  • Enter your email address (use one you check regularly, as they'll send confirmation here)
  • Complete any CAPTCHA verification to prove you're not a bot
  • Review the terms, which typically state that removal may take 24-72 hours
  • Click "Submit" or "Remove My Information"

Important: Some users report that PeopleWhiz's opt-out form occasionally experiences technical issues. If the form doesn't submit or you receive an error message, try using a different browser, clearing your cache, or attempting the submission from a different device.

Step 4: Verify Your Email Address

Within a few minutes of submitting your opt-out request, you should receive a verification email from PeopleWhiz.

  • Check your inbox (and spam folder) for an email from PeopleWhiz or their parent company
  • Open the email and click the verification link provided
  • This confirms you're the person requesting removal and authorizes them to process your opt-out

Without clicking this verification link, your removal request will not be processed. The email typically expires after 72 hours, so don't delay this step.

Step 5: Wait for Confirmation

After verifying your email, PeopleWhiz claims to process removal requests within 24-72 hours, though some users report it taking up to two weeks.

You should receive a final confirmation email stating that your profile has been removed. Keep this email for your records in case your information reappears later.

What Information Does PeopleWhiz Collect?

Understanding the scope of data PeopleWhiz compiles helps illustrate why removal is so important for personal privacy and security. A typical PeopleWhiz profile may include:

Basic identifying information:

  • Full name (including aliases, maiden names, and nicknames)
  • Current and previous addresses (sometimes going back decades)
  • Age and date of birth
  • Phone numbers (landlines and mobile)
  • Email addresses

Relationship data:

  • Names of relatives (parents, siblings, children, spouses)
  • Associates and roommates
  • Neighbors at current and past addresses

Professional and educational background:

  • Employment history
  • Job titles and employers
  • Educational institutions attended
  • Professional licenses and certifications

Public records:

  • Property ownership and real estate transactions
  • Court records (civil, criminal, traffic)
  • Bankruptcy filings
  • Liens and judgments
  • Marriage and divorce records
  • Voter registration information

Financial indicators:

  • Estimated income ranges
  • Property values
  • Wealth indicators (though not actual account information)

Online presence:

  • Social media profiles
  • Photos scraped from public sources
  • Usernames and online handles
  • Website registrations

This comprehensive data aggregation transforms scattered public information into a detailed dossier that can be exploited by stalkers, identity thieves, scammers, and even overzealous marketers. The Federal Trade Commission has documented numerous cases where data broker information facilitated fraud, harassment, and discrimination.

How Long Does PeopleWhiz Removal Take?

The official timeline for PeopleWhiz removal is 24 to 72 hours from the moment you verify your email address. However, real-world experiences vary:

Best case scenario: Your profile disappears within 24-48 hours, and you receive a confirmation email stating the removal is complete.

Typical scenario: Removal takes 3-7 days, with confirmation arriving within a week of your initial request.

Worst case scenario: The process takes 2-4 weeks, especially if there are technical issues with the opt-out form, verification emails go to spam, or PeopleWhiz's system experiences delays.

Factors that can delay removal:

  • Submitting an incorrect profile URL
  • Not clicking the email verification link promptly
  • Having multiple profiles that require separate opt-out requests
  • System backlogs during high-volume periods
  • Technical glitches with their opt-out infrastructure

If your profile hasn't been removed after two weeks, you have several options:

  • Submit another opt-out request using the same process
  • Contact PeopleWhiz support directly through their contact form or customer service email
  • File a complaint with your state attorney general's office if you're a resident of a state with consumer privacy laws
  • Invoke your CCPA rights (California residents) by sending a formal deletion request that explicitly references Cal. Civ. Code § 1798.105

Remember that removal from PeopleWhiz only affects their database. Your information likely appears on dozens or even hundreds of other data broker sites, each requiring separate opt-out requests.

How to Verify Your PeopleWhiz Removal

After receiving confirmation that your profile has been removed, don't just take their word for it—verify the deletion yourself:

Manual Verification Method

  • Wait 24-48 hours after receiving the confirmation email
  • Return to peoplewhiz.com and search for your name again using the same search criteria
  • Check if your profile still appears in the search results
  • Try variations of your name, different addresses, and alternative search terms
  • Use an incognito or private browsing window to ensure you're not seeing cached results

If your profile no longer appears in search results and the direct URL you originally submitted now shows a "profile not found" or similar message, your removal was successful.

Google Search Verification

Even after PeopleWhiz removes your profile from their site, Google may still cache the old listing for days or weeks:

  • Search Google for: "your name" site:peoplewhiz.com
  • If your profile still appears in Google results, click the link to verify it leads to a removed/unavailable page
  • To speed up Google's cache update, you can request removal through Google Search Console if you have access, or simply wait for Google to re-crawl the site

Set Up Monitoring

Your information can reappear on PeopleWhiz even after successful removal. Data brokers continuously update their databases with fresh public records and purchased data:

  • Set a calendar reminder to check PeopleWhiz every 3-6 months
  • Create a Google Alert for your name combined with "peoplewhiz" to catch new listings
  • Use a privacy monitoring service that automatically scans data broker sites (more on this below)

Preventing Future PeopleWhiz Listings

Removing your current profile is only half the battle. PeopleWhiz and similar data brokers continuously acquire new data, meaning your information can reappear even after successful removal. Here's how to minimize future exposure:

Limit Public Record Exposure

While you can't completely avoid public records, you can reduce what's available:

  • Use a PO Box or commercial mail receiving agency (CMRA) for official correspondence instead of your home address
  • Register to vote using address confidentiality programs if you're a victim of domestic violence, stalking, or other threats (most states offer these programs)
  • Consider a trust or LLC for property ownership to keep your name off public real estate records
  • Opt out of phone directories like Whitepages, 411, and others that feed data to aggregators

Tighten Social Media Privacy

Data brokers scrape publicly visible social media profiles:

  • Review privacy settings on Facebook, Instagram, LinkedIn, Twitter, and other platforms
  • Limit profile visibility to friends only, not "friends of friends" or public
  • Remove or privatize location tags, check-ins, and other geographic data
  • Use different names or nicknames on social platforms (within each platform's terms of service)
  • Avoid posting information like your full birthday, phone number, address, or workplace

Be Cautious With Online Forms

Every time you fill out an online form, you're potentially feeding data brokers:

  • Read privacy policies before submitting personal information
  • Look for pre-checked boxes that authorize sharing your data with "partners"
  • Use a dedicated email address for online registrations to track where your data goes
  • Provide minimal information when possible—many "required" fields aren't actually necessary

Understand Data Broker Business Models

PeopleWhiz is just one of thousands of data brokers operating in a largely unregulated industry. The major categories include:

  • People search sites: PeopleWhiz, Spokeo, BeenVerified, Whitepages, Intelius
  • Background check services: Checkr, GoodHire, Sterling
  • Marketing data brokers: Acxiom, Epsilon, Oracle Data Cloud
  • Risk assessment companies: LexisNexis, CoreLogic, TransUnion

Each operates independently with separate opt-out processes. Removing yourself from PeopleWhiz doesn't affect your listings on these other sites.

Consider Privacy-Focused Alternatives

Small changes to your digital habits can significantly reduce your data broker footprint:

  • Use privacy-focused search engines like DuckDuckGo instead of Google
  • Browse with privacy extensions like Privacy Badger, uBlock Origin, or Ghostery
  • Use a VPN to mask your IP address and location
  • Pay with privacy-protecting methods like Privacy.com virtual cards or cryptocurrency where appropriate

The Limitations of Manual Opt-Outs

If you've followed this guide, you've successfully removed yourself from PeopleWhiz—but that's just one data broker among thousands. The reality of data privacy in 2024 is sobering:

The scale of the problem: Research indicates there are between 2,000 and 4,000 active data broker companies in the United States alone. The largest services like GhostMyData monitor 2,100+ data brokers, while many competitors only cover 35-500 sites—leaving massive gaps in coverage.

The time investment: Manually opting out of even 100 data brokers can take 40-60 hours of work, with each site having different requirements, forms, and verification processes.

The persistence problem: Data brokers re-acquire information from new sources constantly. Even after successful removal, your data typically reappears within 3-6 months, requiring you to repeat the entire opt-out process.

The verification challenge: How do you know if your removal actually worked? Many data brokers claim to process opt-outs but leave profiles partially visible or fail to remove data from all their databases.

Alternative: Automated Removal With GhostMyData

For most people, manually opting out of hundreds of data brokers isn't realistic. The time investment alone makes it prohibitive, and the constant need for re-submission creates an endless cycle of privacy maintenance.

This is where automated data removal services provide genuine value. GhostMyData uses 24 AI agents to continuously scan 2,100+ data broker sites, automatically submit removal requests, verify deletions, and monitor for re-listings—all without requiring hours of your time each month.

How automated removal works:

  • Initial scan: The service searches thousands of data broker sites for your information using various name combinations, addresses, and other identifiers
  • Automated opt-outs: AI agents submit removal requests to each site where your data appears, following each broker's specific requirements
  • Verification: The system confirms removals were successful and documents the results
  • Ongoing monitoring: Continuous scans detect when your information reappears, triggering automatic re-submission of opt-out requests

You can start with a free scan to see exactly how many data brokers are currently listing your information. The results are often eye-opening—most people discover their data on 50-150+ sites they've never heard of.

For those serious about data privacy, automated removal isn't just convenient—it's the only practical way to maintain protection across the entire data broker ecosystem. You can compare services to see how comprehensive coverage of 2,100+ brokers compares to competitors who only monitor a few dozen sites, and review pricing options that fit different privacy needs and budgets.

Frequently Asked Questions

Is it really free to remove yourself from PeopleWhiz?

Yes, PeopleWhiz provides a free opt-out process that doesn't require any payment or subscription. This is partly due to state privacy laws like the CCPA that require data brokers to honor deletion requests from consumers. However, the "free" opt-out only removes your current profile—it doesn't prevent your information from reappearing when PeopleWhiz acquires new data, and it doesn't remove you from the thousands of other data broker sites where your information also appears.

Why does my PeopleWhiz profile keep coming back after removal?

Data brokers continuously update their databases with new information from public records, purchased data sets, and other sources. Even after successful removal, PeopleWhiz may acquire your information again from a different source—a new property purchase, voter registration update, or data exchange with another broker. This is why privacy experts recommend ongoing monitoring and periodic re-submission of opt-out requests, typically every 3-6 months.

Can I remove someone else's information from PeopleWhiz?

PeopleWhiz requires email verification to process opt-out requests, which serves as confirmation that the person whose data is being removed is actually making the request. You cannot remove another person's profile without their consent and access to their email. However, parents or legal guardians can typically remove information about minor children, and you may be able to remove deceased relatives' information by contacting PeopleWhiz support directly with proof of relationship and death certificate.

What if PeopleWhiz refuses to remove my information?

If PeopleWhiz doesn't process your opt-out request within their stated timeframe (24-72 hours, or up to two weeks maximum), you have several escalation options. First, try resubmitting the opt-out request to rule out technical issues. If that fails, contact their customer support directly. California residents can invoke their rights under the CCPA by sending a formal deletion request citing Cal. Civ. Code § 1798.105. If the company still refuses, you can file a complaint with your state attorney general's office or the California Attorney General's Privacy Enforcement Unit.

Does removing myself from PeopleWhiz affect background checks?

Removing your profile from PeopleWhiz won't affect legitimate employment background checks, tenant screening, or other regulated uses of consumer data. Professional background check companies access information directly from authoritative sources (courts, credit bureaus, employment verification services) rather than relying on people search sites like PeopleWhiz. However, removing yourself from data brokers does prevent potential employers, landlords, or others from conducting informal "Google searches" that turn up your personal information on these sites.

Are there legal penalties for data brokers who don't honor opt-out requests?

Under the CCPA, businesses that fail to honor verified consumer deletion requests can face penalties of up to $7,500 per intentional violation. Similar state laws in Virginia (VCDPA), Colorado (CPA), and Connecticut (CTDPA) include enforcement provisions and potential fines. However, enforcement is inconsistent, and many data brokers operate in legal gray areas. The most effective approach is persistent follow-up on your opt-out requests and escalation to state authorities when companies refuse to comply.

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Taking control of your data privacy starts with understanding where your information lives and how to remove it. While removing yourself from PeopleWhiz is an important step, remember that it's just one piece of a much larger privacy puzzle. Whether you choose to manually opt out of data brokers one by one or use an automated service to handle the ongoing maintenance, the important thing is taking action.

Your personal information is valuable—to you, and to the data brokers who profit from it. Don't let companies like PeopleWhiz continue monetizing your privacy without your consent. Start with this removal guide, then consider how a comprehensive approach to data broker removal can protect your information across the entire ecosystem of sites collecting and selling your personal data.

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