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Data Broker Removal

How to Remove Yourself from GoLookUp

Remove your personal data from GoLookUp easily. Learn step-by-step instructions to delete your profile and protect your privacy. Take control today—read our guide now.

Written by GhostMyData TeamFebruary 18, 202613 min read

If you've ever Googled yourself and found a detailed profile on GoLookUp displaying your phone numbers, addresses, relatives, and other personal information, you're not alone. This people search site aggregates public records and sells access to your private data—often without your knowledge. The good news? You can remove yourself from GoLookUp, and this guide will show you exactly how.

What is GoLookUp and Why Your Data is Listed There

GoLookUp is a people search engine that compiles personal information from public records, social media, online directories, and other data sources. The platform markets itself as a tool for background checks, reverse phone lookups, and finding old friends—but in reality, it's a data broker that profits by exposing your personal information to anyone willing to pay a subscription fee.

Your data ends up on GoLookUp through several channels:

  • Public records: Court documents, property records, voter registrations, and marriage licenses
  • Data aggregators: GoLookUp purchases bulk data from other brokers and information resellers
  • Social media scraping: Publicly available information from Facebook, LinkedIn, Twitter, and other platforms
  • Commercial databases: Marketing lists, magazine subscriptions, warranty registrations, and loyalty programs
  • User-submitted data: People searching for others inadvertently confirm relationships and connections

The site operates under the premise that public records are fair game for republication. While technically legal in most cases, this practice creates serious privacy and security risks—from identity theft and stalking to unwanted contact and employment discrimination. According to the FTC, identity theft complaints have consistently exceeded 1.4 million annually in recent years, with exposed personal information serving as a primary attack vector.

Step-by-Step GoLookUp Removal Process

Removing your information from GoLookUp requires following their opt-out procedure carefully. The process isn't as straightforward as it should be, but these detailed steps will guide you through it.

Finding Your GoLookUp Profile

Before you can remove your listing, you need to locate it:

  • Navigate to GoLookUp.com in your web browser
  • Enter your full name in the search bar (use variations if you've gone by different names)
  • Add your city and state to narrow results if you have a common name
  • Review the search results for profiles that match your information
  • Click on your profile to view the full details they've compiled

Take note of the exact URL of your profile—you'll need this for the removal request. The URL typically follows this format: `golookup.com/name/firstname-lastname/location`

Submitting Your GoLookUp Opt Out Request

GoLookUp's official removal process involves these specific steps:

  • Visit the opt-out page at `https://golookup.com/opt-out` (you may need to search for "GoLookUp opt out" if this URL changes, as data brokers occasionally modify their removal pages)
  • Enter the full URL of your profile page in the designated field
  • Provide your email address—GoLookUp requires this to send a confirmation link (use a dedicated email for privacy requests if you're concerned about additional spam)
  • Complete any CAPTCHA verification to prove you're not a bot
  • Check your email inbox for a confirmation message from GoLookUp (check spam/junk folders if it doesn't arrive within 10 minutes)
  • Click the verification link in the email to confirm your removal request
  • Wait for the confirmation that your request has been processed

Important Considerations During Removal

When submitting your removal request, keep these factors in mind:

  • Use the exact profile URL: GoLookUp's system matches removal requests to specific profile pages, so accuracy matters
  • Submit separate requests for multiple profiles: If you find several listings (perhaps under maiden names or different addresses), each requires its own removal request
  • Document everything: Take screenshots of your profile before removal, the opt-out submission, and confirmation emails
  • Be patient but persistent: The process should complete within their stated timeframe, but follow up if it doesn't

What Information GoLookUp Collects and Displays

Understanding the scope of data GoLookUp exposes helps you assess your privacy risk and motivates thorough removal efforts. The platform typically displays:

Personal Identifiers:

  • Full name (including aliases and maiden names)
  • Current and previous addresses (sometimes going back decades)
  • Age and date of birth
  • Phone numbers (landline and mobile)
  • Email addresses

Relationship Data:

  • Names of relatives and family members
  • Possible associates and roommates
  • Neighbors at current and former addresses

Professional and Educational Information:

  • Employment history
  • Educational background
  • Professional licenses

Public Records:

  • Property ownership records
  • Court records and legal judgments
  • Bankruptcy filings
  • Criminal records (depending on state laws)
  • Marriage and divorce records

Financial Indicators:

  • Estimated income ranges
  • Property values
  • Liens and judgments

This comprehensive profile creates what privacy experts call a "mosaic effect"—individual data points may seem harmless, but together they paint an invasive picture of your life. This aggregated information becomes particularly dangerous when accessed by stalkers, scammers, or identity thieves who use it to build convincing social engineering attacks.

How Long GoLookUp Removal Takes

The timeline for removing your data from GoLookUp involves several stages:

Initial Processing: 24-48 hours

After you click the confirmation link in your email, GoLookUp claims to process removal requests within 24 to 48 hours. During this period, your profile should be flagged for removal in their system.

Full Removal: 3-7 business days

Complete removal from GoLookUp's database and search results typically takes up to 7 business days. The company states this timeframe in their privacy policy, though some users report faster removals.

Search Engine Cache: 2-4 weeks

Even after GoLookUp removes your profile, it may still appear in Google search results temporarily. Search engines cache website content, and it takes time for these cached versions to expire. You can request expedited removal through Google's "Remove outdated content" tool if your profile still appears in search results after it's been deleted from GoLookUp.

Potential Delays:

  • High request volumes may slow processing times
  • Technical issues with their opt-out system can cause delays
  • Incomplete information in your removal request may require resubmission

If your profile remains visible after 7-10 business days, follow up by submitting another removal request and consider documenting the issue for potential complaints to your state attorney general or consumer protection agency.

How to Verify Your GoLookUp Removal

Confirming that your information has been successfully removed requires thorough checking:

Direct Profile Check

  • Return to the original profile URL you bookmarked or saved
  • Look for removal confirmation: Successfully removed profiles typically display a message like "This profile is no longer available" or redirect to the homepage
  • Clear your browser cache before checking to ensure you're not viewing a cached version

Search Verification

  • Search GoLookUp again using your name and location
  • Try name variations: Check maiden names, nicknames, or different spellings
  • Search with different data combinations: Try your name with old addresses or phone numbers

Google Search Check

  • Use Google site search: Enter `site:golookup.com "Your Full Name"` to find any remaining pages
  • Check Google Images: Sometimes profile photos remain in image search after text pages are removed
  • Try different search engines: Check Bing and DuckDuckGo as well

Monitor for Relisting

Data broker removal isn't always permanent. GoLookUp may relist your information if:

  • They receive updated data from their sources
  • Public records are updated with new information
  • Their database undergoes a refresh from partner data brokers

Set a calendar reminder to check every 3-6 months and resubmit removal requests if your profile reappears.

Preventing Future GoLookUp Listings and Protecting Your Data

Removing yourself from GoLookUp is an important step, but it's not a complete solution. Here's how to minimize future exposure:

Reduce Your Data Footprint

Limit public record exposure:

  • Use a PO Box or commercial mail receiving agency (CMRA) for official correspondence when possible
  • Request that your state voter registration office mark your information as confidential if you qualify (victims of domestic violence, law enforcement, judges, and others at risk often qualify)
  • Consider forming an LLC or trust to hold property, which can shield personal names from public property records

Control social media sharing:

  • Review privacy settings on all social platforms and restrict public visibility
  • Avoid posting information like your phone number, address, or birth date publicly
  • Be cautious about location tagging and check-ins that reveal your regular patterns

Be selective with data sharing:

  • Provide your phone number and address only when absolutely necessary
  • Use alternative contact methods for non-critical registrations
  • Read privacy policies before submitting information to understand how it will be used and shared

Exercise Your Legal Rights

California Consumer Privacy Act (CCPA):

If you're a California resident, the CCPA (Cal. Civ. Code § 1798.100 et seq.) grants you the right to request deletion of your personal information from data brokers. While GoLookUp must comply with removal requests from California residents, enforcement remains inconsistent.

Virginia Consumer Data Protection Act (VCDPA):

Virginia residents have similar rights under the VCDPA (Va. Code Ann. § 59.1-575 et seq.), effective January 2023, including the right to delete personal data.

Other State Laws:

Colorado, Connecticut, and Utah have enacted comprehensive privacy laws with varying effective dates. Check your state's consumer protection website for current regulations.

Address the Broader Data Broker Problem

GoLookUp is just one of hundreds of data brokers. A comprehensive approach requires addressing the entire ecosystem:

The scale of the problem:

The data broker industry includes over 2,100 companies actively collecting and selling personal information. Removing yourself from just GoLookUp leaves your data exposed on hundreds of other sites like Whitepages, Spokeo, BeenVerified, Intelius, and PeopleFinders.

Manual removal limitations:

If you attempted to manually remove your information from every data broker:

  • You'd need to complete 2,100+ individual opt-out processes
  • Each removal takes 10-30 minutes on average
  • That's approximately 350-1,050 hours of work
  • Many brokers relist data every 30-90 days, requiring repeated removals

This is where automated solutions become practical necessities rather than conveniences. Services that monitor and remove your data across the entire data broker landscape provide ongoing protection that manual efforts simply cannot match.

The Smarter Alternative: Automated Data Removal with GhostMyData

While the manual GoLookUp removal process works, it addresses only a tiny fraction of your overall data exposure. If you're serious about privacy, you need a comprehensive solution.

GhostMyData takes a fundamentally different approach to data privacy. Instead of playing whack-a-mole with individual data brokers, our platform:

  • Scans 2,100+ data broker sites (compared to 35-500 covered by competing services)
  • Deploys 24 specialized AI agents that understand the unique removal requirements of each broker
  • Automates the entire removal process, including follow-ups and verification
  • Monitors for relisting and automatically resubmits removal requests when your data reappears
  • Provides ongoing protection rather than one-time removal

The difference is substantial. While other services might cover a few hundred brokers, GhostMyData addresses the full scope of the data broker ecosystem. Our AI agents work 24/7 to keep your information private, handling the tedious verification emails, CAPTCHA challenges, and follow-up requests that make manual removal so time-consuming.

How GhostMyData Works

  • Free scan: Register for a free scan to see where your data appears across 2,100+ brokers
  • Automated removal: Our AI agents immediately begin submitting removal requests on your behalf
  • Continuous monitoring: We check for new listings and relisting of previously removed data
  • Ongoing protection: Automatic resubmission of removal requests as needed

You can compare our service to others in the market, but the numbers speak for themselves: comprehensive coverage of 2,100+ brokers versus a few hundred at most from competitors.

See exactly where your data is exposed with our free scan, and explore how our technology works to protect your privacy automatically. For detailed information about plans and features, visit our pricing page.

Frequently Asked Questions

Is it really free to remove yourself from GoLookUp?

Yes, GoLookUp's opt-out process is completely free. They don't charge for removal requests, though they may try to verify your identity through email confirmation. However, keep in mind that removing yourself from GoLookUp alone doesn't address the hundreds of other data brokers that also have your information. Free removal from a single broker is just the first step in comprehensive data privacy.

Why does my GoLookUp profile keep coming back after removal?

Data brokers like GoLookUp continuously refresh their databases by purchasing updated information from other sources. If you remove your profile but don't address the upstream data sources, new information flows back into their system during database updates—typically every 30-90 days. This is why one-time removals are insufficient, and ongoing monitoring is essential for maintaining privacy.

Can I remove someone else's information from GoLookUp?

GoLookUp's opt-out process requires email verification, which means you need access to an email address to confirm the removal. You cannot remove another person's data without their participation. If you're concerned about a minor child's information appearing on GoLookUp, you can submit the removal request on their behalf. For deceased relatives, some data brokers honor removal requests from immediate family members, though policies vary.

What happens to my data after GoLookUp removes it?

When GoLookUp removes your profile, they delete it from their public-facing website and search results. However, this doesn't mean the underlying data is destroyed. GoLookUp may retain records of your removal request for legal compliance purposes, and the original data sources (public records, other data brokers) still have your information. This is why your profile can reappear—they're pulling from the same sources that had your data originally.

Does removing myself from GoLookUp affect my credit score or background checks?

No, removing your information from GoLookUp has no impact on your credit score or official background checks. Credit bureaus (Equifax, Experian, TransUnion) operate independently from people search sites. Similarly, formal background checks conducted by employers pull from different databases—typically court records, credit bureaus, and verification services. GoLookUp is a consumer-facing search site, not part of the official background check infrastructure.

Are there legal penalties if GoLookUp doesn't remove my data?

Enforcement of data broker regulations varies significantly by state. California's CCPA includes provisions for fines up to $7,500 per intentional violation, but individual consumers cannot sue for removal failures—only the California Attorney General can enforce these penalties. Other states have similar limitations. Your best recourse for non-compliance is filing a complaint with your state attorney general's consumer protection division and documenting all removal requests and failures to comply. However, the practical reality is that legal action for individual removal failures is rarely pursued, making automated monitoring and resubmission services more effective than legal threats.

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Take control of your digital privacy today. While manually removing yourself from GoLookUp is a good first step, comprehensive protection requires addressing the entire data broker ecosystem. Start with a free scan to see exactly where your personal information is exposed across 2,100+ data broker sites, and let GhostMyData's AI agents handle the ongoing work of keeping your data private.

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